Integrated Campaigns - OASIS VUE
Strategic campaigns that extend your brand into the market across channels that matter. A brand system means nothing if it doesn't reach your audience. We design and execute campaigns that extend your brand into the market—strategically placed, creatively executed, and measured against real business outcomes.
Our Approach to Campaigns
Most campaigns fail because they skip strategy or spread too thin. We start with clear objectives, develop creative that captures attention, and deploy across channels that actually reach your target audience. Every asset, every placement, every dollar works toward measurable goals.
Campaign Strategy
Every campaign starts with clear objectives and measurable outcomes. We develop strategies that connect brand positioning to market activation, ensuring every campaign asset works toward defined business goals.
Deliverables: Campaign Brief, Audience Targeting, Channel Strategy, Messaging Framework, KPI Definition, Budget Allocation.
Creative Direction
Big ideas executed with precision. We lead the creative vision from concept to completion, ensuring every piece—from hero films to social posts—maintains consistency and impact.
Deliverables: Creative Concept Development, Art Direction, Copywriting, Storyboarding, Brand Application, Campaign Guidelines.
Content Production
We produce the content your campaigns need to succeed. From photo and video shoots to motion graphics and editorial content, we handle production with the same quality standards we apply to brand work.
Deliverables: Photography, Video Production, Motion Graphics, Editorial Content, Social Content, Ad Creative.
Media Planning
Strategic placement across channels that actually reach your audience. We develop media plans that optimize for both reach and efficiency, ensuring your campaign investment delivers measurable returns.
Deliverables: Media Strategy, Channel Mix, Audience Targeting, Budget Optimization, Performance Tracking, Reporting Framework.
Frequently Asked Questions
What is an integrated campaign?
An integrated campaign is a coordinated marketing effort that delivers a consistent message across multiple channels—digital, social, print, out-of-home, etc. The key is that all touchpoints work together as a system, reinforcing the same core message and driving toward unified business objectives.
How do you develop campaign strategy?
We start by understanding your business objectives, target audience, and competitive landscape. We then develop a strategic framework that defines the campaign concept, messaging hierarchy, channel mix, and success metrics. Every tactical decision ties back to strategy.
What types of content do you produce?
We produce everything campaigns need: photography, video (from social clips to brand films), motion graphics, editorial content, social media content, email creative, and advertising assets. We either produce in-house or manage trusted production partners, depending on the scope.
How do you measure campaign success?
We define KPIs upfront based on your business objectives—whether that's brand awareness, lead generation, sales, or engagement. We set up tracking, monitor performance throughout the campaign, and deliver comprehensive reporting that shows what worked and why.
Do you handle media buying?
We develop media strategy and planning, and can either manage media buying directly or work with your existing media partners. Our focus is on strategic allocation and optimization rather than commoditized media purchasing.
How long does campaign development take?
Campaign timelines vary by scope. A focused digital campaign might take 4-6 weeks from strategy to launch. Larger integrated campaigns with video production typically require 8-12 weeks. We'll provide a realistic timeline during the planning phase based on your specific needs.
Can you work with our existing brand guidelines?
Absolutely. If you have established brand guidelines, we work within them to ensure campaign creative maintains brand consistency. We often extend guidelines with campaign-specific elements that add energy while staying on-brand.
What makes a campaign effective?
Effective campaigns have three things: a clear strategy tied to business objectives, a creative concept that captures attention and communicates the message, and precise execution across the right channels. Most campaigns fail because they skip strategy or spread too thin across channels.
Ready to Launch Campaigns That Convert?
Let's discuss how we can extend your brand into the market. Book a consultation at oasisvue.com/book or email inquire@oasisvue.com.