OASIS VUE
Brand StrategyWeb DevelopmentVisual IdentityWeb Design

The Call is Coming from Inside the House

The hardest part of building OASIS VUE wasn't the strategy or the design, it was being the client and the consultant at the same time, where every decision got second-guessed because there was no one else to blame if it was wrong. We knew exactly what we'd tell a client to do, following it just took longer when it was ours.

When you are the client

OASIS VUE landed because it says what we do: refuge and perspective. We build the system that lets you show up confidently and stay consistent as you scale.

The Surface

This is the front door.

Built to feel intentional from the first scroll. Dark, confident, with strategic bursts of orange that signal where to look and what to do next.

Homepage - Full Width
Work Page

Work page grid

About Page

About page

Mobile Home
Mobile Nav
Mobile Work
Typography
Aa

Typography that travels

PP Neue Montreal. Weight 100 through 900. Used everywhere: site, dashboard, documents, emails. One typeface, scaled with intention. No exceptions.

AaLight
AaRegular
AaMedium
AaBold
Typography in context - PDF header / Document crop
Color

Color with intention

Orange is never decoration. It's action. Everywhere else: restraint.

Signal

#ff9635

Action. Hover states, CTAs, navigation cues. Never decoration.

Current

#3b8bff

Work. Case studies, project pages, portfolio accent.

Insight

#a855f7

Thoughts. Blog posts, articles, knowledge sharing.

Void

#0a0a0a

Primary background. The canvas everything else lives on.

Stone

#f0ebe5

Light mode. Warmth without sterility.

Text

#f3f4f6

Primary text on dark. Clean, readable, never harsh.

Orange in nav / buttons
Orange hover states
The Depth

And then there's the rest.

Every piece built on the same system. But those aren't for everyone to see.

Client dashboardsProject timelinesInvoicingOnboarding flowsMeridian backend
Dashboard teaser - blurred/cropped
"
OASIS VUE now has the tools to show up the way it was intended, and the system to keep it there as it grows. Every piece connects, every decision has a reason, and none of it needs to be rebuilt when the next chapter starts.
Credits
Everything— William McCalla, Principal
powerhouse
Next Projectpowerhouse