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powerhouse

Innovating the

Future of Home Service

A new identity for Orlando's most detail-obsessed exterior maintenance company.

Brand Strategy
Visual Identity
Digital Experience
Retainers

Handling a home's exterior maintenance shouldn't mean dealing with various contractors for windows, pressure washing, gutters, and roofs. Powerhouse aimed for a different future in their industry, so they simplified the process.

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Powerhouse Exterior Cleaning established their name through obsessive attention to detail. With top-notch gear and a team that treats every house like it's their own, growth just happened naturally.

But growth revealed an opportunity. The Power Plan was their real innovation: quarterly property inspections that catch problems before they happen. It needed visibility, as well as an entire brand identity that matched the ambition.

We crafted a distinctive color palette that immediately communicated a bold visual. The primary challenge was to differentiate Powerhouse in a market saturated with blue and green, while holding onto the aspects their clients were already fond of.

We customized Aspekta, a sans-serif designed by Ivo Dolenc, with flipped slants on the P and H, adding distinctive character to the letterforms. Its weight range let us scale from business cards to vehicle wraps without losing legibility.

Initially, the wordmark was all uppercase, but we opted for lowercase to soften the visual impact while maintaining its bold essence. It almost felt wrong at first. But that restraint created distinction in a space where all uppercase dominates.

The photography system focused on documenting crews during active jobs. Our color grading process set the tone for all Powerhouse visuals, infusing them with warm tones and cinematic depth that captures the essence of every project.

Powerhouse has achieved a top-tier status within their sector. The brand system works across every touchpoint—trucks, business cards, website, photography. And thanks to the Power Plan, Powerhouse is no longer compared to standard pressure washing services and is now owning the premium exterior care category.

This is ongoing work. Powerhouse continues to trust us as they grow, and we're honored to evolve the brand with them.

R3 MediaIvo Dolenc
No items found.

powerhouse

Innovating the

Future of Home Service

A new identity for Orlando's most detail-obsessed exterior maintenance company.

Brand Strategy
Visual Identity
Digital Experience
Retainers
No items found.

Powerhouse Exterior Cleaning established their name through obsessive attention to detail. With top-notch gear and a team that treats every house like it's their own, growth just happened naturally.

But growth revealed an opportunity. The Power Plan was their real innovation: quarterly property inspections that catch problems before they happen. It needed visibility, as well as an entire brand identity that matched the ambition.

We crafted a distinctive color palette that immediately communicated a bold visual. The primary challenge was to differentiate Powerhouse in a market saturated with blue and green, while holding onto the aspects their clients were already fond of.

We customized Aspekta, a sans-serif designed by Ivo Dolenc, with flipped slants on the P and H, adding distinctive character to the letterforms. Its weight range let us scale from business cards to vehicle wraps without losing legibility.

Initially, the wordmark was all uppercase, but we opted for lowercase to soften the visual impact while maintaining its bold essence. It almost felt wrong at first. But that restraint created distinction in a space where all uppercase dominates.

The photography system focused on documenting crews during active jobs. Our color grading process set the tone for all Powerhouse visuals, infusing them with warm tones and cinematic depth that captures the essence of every project.

Powerhouse has achieved a top-tier status within their sector. The brand system works across every touchpoint—trucks, business cards, website, photography. And thanks to the Power Plan, Powerhouse is no longer compared to standard pressure washing services and is now owning the premium exterior care category.

This is ongoing work. Powerhouse continues to trust us as they grow, and we're honored to evolve the brand with them.

R3 MediaIvo Dolenc
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